While the Royal Ontario Museum was undergoing extensive renovations, the musem’s logo was also given a facelift. Inspired by the museum’s new architecture, the new logo and branding would not be fully unveiled until the rennovations were complete. So, an alternative version of the logo was created for use during the rennovations, known as Renaissance ROM. This project called for the design of a quick-reference guide addressing basic brand elements such as typography, colour and logo formats. The result was a simple interactive PDF document designed to celebrate the museum’s new logo and architecture.
Completed in 2002 while working at Spencer Francey Peters, my role in this project included the writing, design and artwork for the final document, as well as the programming of some basic interactive functions into the final PDF.